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White Paper: The digital trends and challenges within retail
Whether in-store or online, major changes are taking place within retail. Today, retailers are investing in digital platforms and services such as mobile apps, websites, beacons, smart shelves, chatbots, RFID systems, and more to create a more dynamic and omnichannel customer experience. Given the stakes of these investments, retailers need to ensure the quality of their digital platforms to maximize their ROI.
In this white paper, you will discover:
- How to create and execute successful QA tests
- New technology trends affecting the in-store and online customer experience
- Three future digital trends in retail
- Advice on how to properly test e-commerce apps and websites
- Client testimonial from Adrien Sebban, EMEA E-business IT Executive at Alpargatas
Take advantage of 29 pages of valuable insight to better understand the major digital trends in retail and the digital challenges that retailers face in delivering the best online and in-store customer experience.